The 25th anniversary celebration of Two Guys Smoke Shops is still two years out, but owner Dave Garofalo says he's already planning to give away something bigger and better to his customers at that party than ever before.
It's going to be tough.
Anyone who's attended the annual parties the Garofalo brothers, Dave and John, have had in the past can tell you that. And the person who wins the grand prize at this year's event is sure to agree.
A crowd of more than 400 people is expected at the cigar shop's 23rd anniversary bash Nov. 19 at DiBurro's in Ward Hill, Mass. Tickets are $200 and include a chance to win a grand prize of 10,000 gallons in gasoline.
That's right, 10,000 gallons in gas.
Even with prices dropping in recent weeks, that's still a value of close to $40,000. To promote the party, the Garofalos have a gas tanker parked in front of their Seabrook store.
Dave Garofalo said he had a hard time finding a company that would sell him 10,000 gallons up front -- he ended up buying gift cards -- because no one had ever heard of such a promotion before. He said he didn't think it was going to be that big of a deal.
But, then again, extravagance is nothing new for the Garofalos. Prizes at past parties have included two Harley Davidson motorcycles, a Hummer H2, 10 all-expense-paid trips to cigar factories in the Dominican Republic and $22,000 in cash.
"It's a customer appreciation night," Dave Garofalo said. "And it's a way to get people together who like cigars."
The Garofalos moved their store from Massachusetts to New Hampshire in 1996. They now have locations in Salem, Nashua and Seabrook, in addition to a thriving mail order business.
The late Boston Celtics icon Red Auerbach -- one of the world's most famous cigar smokers -- was a guest at a few of the earlier Two Guys parties, but the prizes have definitely become the star attraction.
In addition to a chance at winning the grand prize, a five-course Italian meal and entertainment by a group that does a tribute to the Rat pack, each guest will receive 23 different brands of cigars and door prizes that range from slot machines to bicycles to, naturally, cigars.
Thursday, October 23, 2008
Source: The Union Leader