Robin Fernandez is turning over some new leaves into fine cigars.
The Downtown Pittsburgh restaurateur has converted a former restaurant space he occupied on Penn Avenue into the Long Ash Club, a cigar and wine bar that operates out of the same location as the former Mia Cucina, which closed at the beginning of 2009.
With a capacity of 125, Long Ash Club opened about a week ago, with a grand opening event to be scheduled in the upcoming weeks, said Renee Sroka, the venture's director of marketing and membership. Sroka emphasized that Long Ash Club is not fully private. The first floor is open to the general public, offering a humidor with 45 cigars, fine wines, single malt scotch, and a menu of panini sandwiches, daily specials, and a few other staples.
Fernandez is working to generate a private membership for Long Ash Club's second floor, where members will have access to their own humidified cigar lockers, along with invitations to various tastings, black tie events and an annual golf outing.
Long Ash Club has sold memberships for 15 of the 60 lockers it's established so far.
Monday, June 08, 2009